East Palo Alto, CA
Mill Valley, CA
Mission Viejo, CA
Morgan Hill, CA
Pacific Grove, CA
San Diego, CA
San Jose, CA
San Leandro, CA
San Ysidro, CA
Santa Rosa, CA
Union City, CA
West Sacramento, CA
Most video projects focus on a singular aspect, or at minimum a concept to support the overall story. The shooting you are doing will help establish what National Night Out is all about. Each location will have a different event happening, once you arrive - take a look around and figure out what that KEY MOMENT is and what you'll need to capture in order to tell that successful story.
Whether you are at a sock hop, or a pizza party, you do not have to capture every aspect of it just the Key Moments that will best tell that side of the story. Think of it this way, if you are telling someone about National Night Out, and just had a few minutes to discuss, what are the things that you would bring up? (The interaction with Police Officers, family events, the food and games that happened?)
Now let's talk B-roll. What is it? Simply put, it's the other side of the story. Documentary projects about Global Warming for example with feature glaciers breaking up, rivers and tides rising or use of solar or wind power - best to capture the Key Moments as wider shots, then once you have them, go shoot some B-roll of the same Key Moment. The video below was an outdoor event that ran for three hours, we shot for only 45 minutes with three separate cameras and captured all the Key Moment & B-roll that we needed.
National Night Out is an excellent program that helps Police departments build relationships with citizens and create safer neighborhoods, by engaging directly with the communities they serve.
Each location has about a three hour window to capture footage and we are essentially looking for 10-15 one min clips, activity based, people having fun together with the community.
Each camera must shoot in HD, 1920x1080, 24 FPS (23.98) in color with camera audio on.
Deliverable must be in Quicktime or MP4 format.